Researching Vendor Registration Requirements for Healthcare Staffing in Alberta, Ontario, BC, Newfoundland, Saskatchewan and Nova Scotia

This project focuses on helping a healthcare staffing startup understand how to become a registered vendor for healthcare staffing contracts in the province of Alberta, Ontario, BC, Newfoundland, Saskatchewan and Nova Scotia. The goal is to identify the steps, documentation, and eligibility criteria required to be added to relevant procurement portals or master vendor lists used by healthcare authorities in Alberta, Ontario, BC, Newfoundland, Saskatchewan and Nova Scotia. By narrowing the scope to a single province and a single step in the procurement process (vendor registration), this project ensures that learners can effectively apply research and analytical skills within a manageable and well-defined context.

Digital Marketing Execution and Social Media Management

This project focuses on executing a digital marketing plan to build brand presence across key platforms such as LinkedIn, Facebook, and Instagram. The goal is to implement content creation and audience engagement strategies that will attract both healthcare professionals and facility managers. Students will contribute directly to the company's visibility and outreach efforts.

Website Development for a Local Staffing and Travel Nursing/Allied Health Professionals Startup

This project aims to develop a professional, accessible, and user-friendly website for a travel nursing, allied health and medical administrative staff startup. The website will serve two primary functions: (1) provide a platform where healthcare professionals can submit their resumes or apply for opportunities, and (2) offer information for healthcare facility administrators to understand the company's services. The site will be a central hub to enhance legitimacy, build brand presence, and support future growth. Accessibility standards will also be a key priority to ensure eligibility for Canadian funding programs.

Developing a Social Media Marketing Strategy to Attract Healthcare Professionals

This project aims to help a growing healthcare staffing company attract qualified healthcare professionals—such as physicians, nurses, respiratory therapists and personal support workers, etc—through a targeted social media strategy. Students will focus on identifying the most relevant platforms and content themes that appeal to this specific audience. The outcome will be a strategic marketing plan tailored to increase engagement and visibility among healthcare job seekers. This project gives students an opportunity to apply classroom knowledge in digital marketing, audience research, and brand positioning to a real-world challenge faced by a startup in the healthcare industry.