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Open projects

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Depalma House
Downey, California, United States
TS
CEO
2
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Business strategy Social media marketing
Skills
brand positioning content strategy research
Project scope
What is the main goal for this project?

The main goal for the project is to create a short form video content strategy based on research and apply that strategy to create templates for Depalma House's content. This will involve analyzing the video content and raw footage the company has created, creating examples and templates that can be re-used and applied across other footage, and conducting brand positioning, specific creative, and segment analysis.


What tasks will learners need to complete to achieve the project goal?


- Research and analysis of the company's existing video content and raw footage


- Development of a short form video content strategy


- Creation of templates for the company's content based on the developed strategy


- Examples of the templates applied to existing footage


- Brand positioning, specific creative, and segment analysis report


How will you support learners in completing the project?

All files will be available on a private server or otherwise transferred. Our CEO will be available for feedback and technical sessions throughout the process

About the company

Production Company, Artist Retreat and Recording Studio