This project aims to develop a comprehensive marketing and sales strategy for a non-traditional logistics company, with the goal of obtaining and capturing new clients to drive business growth. The company specializes in supporting entrepreneurs and medium-scale businesses, leveraging its expertise in logistics and building transparent relationships with clients. The project will involve creating a cohesive strategy, implementing effective marketing techniques, developing reusable processes and templates, and generating leads. The desired outcome is to expand the company's reach nationwide, establish a strong brand presence as a non-traditional logistics provider, and attract a larger client base.

Requirements:

1. Market Research: The selected individual should conduct thorough market research to identify target markets, customer segments, and competitors. This research will provide valuable insights into customer preferences, industry trends, and competitive advantages, which will inform the development of an effective marketing and sales strategy.
2. Cohesive Strategy: The individual should create a cohesive marketing and sales strategy tailored to the non-traditional logistics company's unique positioning. This strategy should outline clear objectives, target customer segments, key messaging, branding guidelines, and an actionable plan to achieve the desired outcomes.
3. Marketing Channels and Advertising: The individual should identify and leverage appropriate marketing channels to promote the company's services and build brand awareness. This may include digital marketing techniques such as search engine optimization (SEO), content marketing, social media advertising, email marketing, and paid online advertising campaigns. The marketing efforts should effectively communicate the company's unique selling points and value proposition to the target audience.
4. Lead Generation: The individual should develop effective lead generation strategies to attract potential clients. This may involve creating compelling landing pages, optimizing lead capture forms, implementing lead nurturing campaigns, and utilizing marketing automation tools. The goal is to generate a consistent flow of qualified leads for the sales team to engage with.
5. Reusable Processes and Templates: To ensure efficiency and scalability, the individual should create reusable processes and templates for various marketing and sales activities. This includes standardized email templates, proposal templates, sales scripts, and other collateral that streamline the sales process and maintain consistency in communication with potential clients.

Conclusion:

This project requires an experienced marketing and sales professional who can develop a comprehensive strategy to attract and capture new clients for the non-traditional logistics company. The individual should have a solid background in marketing and sales, possess strong market research and analysis skills, and be proficient in digital marketing techniques. They should be able to generate leads, create reusable processes and templates, and effectively communicate the company's value