Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a social media campaign strategy for The Maverik Inc.'s innovative product, focusing on product knowledge and brand awareness to attract consumers to purchase and become loyal customers.
This will involve several different steps for the students, including:
- Researching the competitive landscape and identifying the unique selling points of the product.
- Developing a content strategy for social media platforms to educate consumers about the product's innovative features.
- Creating engaging and informative social media posts and advertisements to increase brand awareness.
- Analyzing consumer behavior and engagement metrics to optimize the campaign strategy.
- Collaborating with the marketing team to ensure brand consistency and messaging across all platforms.
-Content creation
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive analysis of the competitive landscape and the unique selling points of the product.
- A detailed content strategy for social media platforms, including a content calendar and key messaging points.
- Engaging and informative social media posts and advertisements that align with the brand's image and values.
- An analysis of consumer behavior and engagement metrics, with recommendations for optimizing the campaign strategy.
-Students should have graphic design and video editing experience to deliver the campaign/ads .
Final deliverables:
- A complete social media campaign strategy document outlining the research, content strategy, and analysis.
- A presentation explaining the strategy and key findings to the marketing team at The Maverik Inc.
- What is the main goal for this project?
-
The main goal for the project is to create a social media campaign strategy for The Maverik Inc.'s innovative product, focusing on product knowledge and brand awareness to attract consumers to purchase and become loyal customers.
This will involve several different steps for the students, including:
- Researching the competitive landscape and identifying the unique selling points of the product.
- Developing a content strategy for social media platforms to educate consumers about the product's innovative features.
- Creating engaging and informative social media posts and advertisements to increase brand awareness.
- Analyzing consumer behavior and engagement metrics to optimize the campaign strategy.
- Collaborating with the marketing team to ensure brand consistency and messaging across all platforms.
-Content creation
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive analysis of the competitive landscape and the unique selling points of the product.
- A detailed content strategy for social media platforms, including a content calendar and key messaging points.
- Engaging and informative social media posts and advertisements that align with the brand's image and values.
- An analysis of consumer behavior and engagement metrics, with recommendations for optimizing the campaign strategy.
-Students should have graphic design and video editing experience to deliver the campaign/ads .
Final deliverables:
- A complete social media campaign strategy document outlining the research, content strategy, and analysis.
- A presentation explaining the strategy and key findings to the marketing team at The Maverik Inc.
- How will you support learners in completing the project?
-
Willing to support the learners with the tools they might need to complete the project successfully and efficiently.
Assets such as images and video (might be limited) can be provided.
Presentation and learning session to get familiar with the product will be a must for the learners to complete the project.
Supported causes
About the company
- https://THEMAVERIK.COM
- 0 - 1 employees
- Consumer goods & services, Hospitality, Manufacturing
The Maverik Scrubbing Pad is transforming the cleaning landscape by eradicating the need for harsh chemicals. Maverik offers a non-toxic alternative for even the most challenging household and outdoor cleaning tasks. Experience effortless cleaning that not only saves you time and money but also contributes to a safer home environment.
All you need is Maverik and Water to complete your chore!