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The Clean Divorce
Ottawa, Ontario, Canada
Suzanne Winlove-Smith
Ceo, Founder
(35)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Graphic design Social media marketing Education
Skills
planning educational materials graphic design stock photography digital marketing social media photography
Project scope
What is the main goal for this project?

The goal of this project is to use photography and language to enhance a client's emotional attraction to seeking help while going through a relationship breakdown. This will involve several different steps for the students, including:


- Collaborating in the planning, preparation and delivery of production skills content for publishing/online.


- Creating stock photos and custom image banks to relay an empowering story for parents to be inspired by.


- Developing and executing digital marketing strategies.


- Using photos to relay the impact of divorce on children and the benefits of co-parenting into a compelling visual to help parents stay on a positive path.


We seek to address the emotional component of relationship breakdown and empower parents to create a new compelling story for their lives. There is an alarming rate of parental alienation and divisiveness with parents. We believe in helping families come through relationship breakdown become stronger and better able to help their children.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- An understanding of the impact of emotions and narratives around relationship breakdown.


- Ability to create stock photos and custom image banks to relay an empowering story for parents.


- Ability to develop and execute digital marketing strategies.


- Ability to create powerful visuals to help parents stay on a positive path.



Final deliverables should include:


- A portfolio of stock photos and custom image banks.


  • we have mini courses and educational materials that require photos and social media content


  • Developing and Executing Digital Marketing strategies





How will you support learners in completing the project?

I will make myself fully available to support the students. We will provide learners with access to our materials, google drive, website, social media accounts and grant access required to complete objectives of the project

Supported causes
Good health and well-being
About the company

The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis