Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The primary objective of this project for Caffe Berry Bar is to gain a comprehensive understanding of our target market for coffeefruit-based energy bars and natural health supplements. This will involve assessing the market demand and ensuring that we are targeting the right customer segments for maximum profitability. The aim is to validate that our product offerings and marketing strategies are effectively aligned with market needs.
Tasks:
1.Market Size and Share Assessment
- Analyze sales data and the number of manufacturers in the energy bar market and natural health supplements.
- Compare these figures to our customer base to determine our market share and potential for customer expansion.
2.Brand Positioning and Offerings Analysis
- Evaluate product offerings
- Identify areas for improvement in product features and brand perception.
3.Empirical Customer Feedback Collection
- Develop a set of surveys and interview questions.
- Conduct interviews through company management to gather direct feedback on our brand, products, and services.
4.Data Analysis and Strategy Formulation
- Analyze the results from surveys and interviews.
- Formulate recommendations to enhance our branding, positioning, and product/services.
- What tasks will learners need to complete to achieve the project goal?
-
To achieve the project goal, learners will:
- Assess the market size and potential
- Analyze our current product offerings and the effectiveness of our brand positioning.
- Develop and execute surveys and interviews for customer feedback.
- Analyze the results to formulate recommendations for strategic improvements.
Bonus Tasks:
- Research effective marketing strategies tailored to our customer segments.
Final Deliverables
1.Comprehensive Market Analysis Report
- Include market research, survey data trends, and strategic recommendations for brand and product positioning.
2.Presentation
- A 20-minute presentation summarizing the findings and proposed strategies.
Learner Support
- Direct Mentorship: Learners will have direct access to our team for guidance and mentorship throughout the project.
- Insight into Company Operations: We will provide insights into our target market
- Problem-Solving Assistance: Support for any project-related challenges or decisions.
Skills and Technologies
- Essential: Research, data analysis, business strategy, market research.
- Beneficial: Previous experience in market research.
Resources Provided
- Internal Contacts: Access to the company personnel in branding, positioning, and marketing.
- Company Materials: Current data materials.
Project Outcome
This project aims to equip learners with practical skills in market analysis and strategic branding specific to sustainable product markets, like coffee fruit-based energy bars. The insights and strategies developed will be instrumental in guiding company's future marketing and product development efforts.
- What is the main goal for this project?
-
The primary objective of this project for Caffe Berry Bar is to gain a comprehensive understanding of our target market for coffeefruit-based energy bars and natural health supplements. This will involve assessing the market demand and ensuring that we are targeting the right customer segments for maximum profitability. The aim is to validate that our product offerings and marketing strategies are effectively aligned with market needs.
Tasks:
1.Market Size and Share Assessment
- Analyze sales data and the number of manufacturers in the energy bar market and natural health supplements.
- Compare these figures to our customer base to determine our market share and potential for customer expansion.
2.Brand Positioning and Offerings Analysis
- Evaluate product offerings
- Identify areas for improvement in product features and brand perception.
3.Empirical Customer Feedback Collection
- Develop a set of surveys and interview questions.
- Conduct interviews through company management to gather direct feedback on our brand, products, and services.
4.Data Analysis and Strategy Formulation
- Analyze the results from surveys and interviews.
- Formulate recommendations to enhance our branding, positioning, and product/services.
- What tasks will learners need to complete to achieve the project goal?
-
To achieve the project goal, learners will:
- Assess the market size and potential
- Analyze our current product offerings and the effectiveness of our brand positioning.
- Develop and execute surveys and interviews for customer feedback.
- Analyze the results to formulate recommendations for strategic improvements.
Bonus Tasks:
- Research effective marketing strategies tailored to our customer segments.
Final Deliverables
1.Comprehensive Market Analysis Report
- Include market research, survey data trends, and strategic recommendations for brand and product positioning.
2.Presentation
- A 20-minute presentation summarizing the findings and proposed strategies.
Learner Support
- Direct Mentorship: Learners will have direct access to our team for guidance and mentorship throughout the project.
- Insight into Company Operations: We will provide insights into our target market
- Problem-Solving Assistance: Support for any project-related challenges or decisions.
Skills and Technologies
- Essential: Research, data analysis, business strategy, market research.
- Beneficial: Previous experience in market research.
Resources Provided
- Internal Contacts: Access to the company personnel in branding, positioning, and marketing.
- Company Materials: Current data materials.
Project Outcome
This project aims to equip learners with practical skills in market analysis and strategic branding specific to sustainable product markets, like coffee fruit-based energy bars. The insights and strategies developed will be instrumental in guiding company's future marketing and product development efforts.
- How will you support learners in completing the project?
-
- Students will connect directly with us for mentorship throughout the project
- We will have weekly or as-needed checkins for mentorship and feedback
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Research.
- Data analysis.
- Business strategy.
- Market research.
Nice to haves for students include
- Market research experience.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.