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Strategic Marketing Plan Development for Clothing Brand

Open
Gully Klassics
Gully Klassics
Toronto, Ontario, Canada
SO
Sam Opoku
Director
(1)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Graphic design Videography Advertising Digital marketing Social media marketing
Project scope
What is the main goal for this project?

The interns will work together to develop a strategic marketing plan that will help our clothing brand sell our products to major retailers and drive sales on our e-commerce site. The plan will include recommendations for the marketing mix, social media, external analysis, and integrated online/offline communication strategies. The interns will deliver a comprehensive report and presentation outlining their research, analysis, and recommendations for the company to implement.

What tasks will learners need to complete to achieve the project goal?
  1. To review our current marketing strategy and provide recommendations on how we can improve and leverage it based on our organization's budget.
  2. To develop sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion) that will attract major retailers and drive sales on our e-commerce site.
  3. To analyze how we can leverage social media channels to reach different customer groups and increase our online presence.
  4. To conduct an external analysis that includes customer, competitor, market, and environment analysis, as well as an evaluation of our current marketing mix performance.
  5. To develop an integrated online/offline communication strategy that includes pop-up stores, outdoor display ads, and app features recommendations to promote our brand to major retailers and drive sales on our e-commerce site.
How will you support learners in completing the project?
  1. Provide a comprehensive onboarding process: Provide a detailed overview of the project, including project goals, timelines, and deliverables. Also, ensure that the student has access to all necessary tools and resources required to complete the project.
  2. Establish clear expectations: Clearly define the roles and responsibilities of the student and ensure that they understand what is expected of them.
  3. Encourage questions and feedback: Encourage the student to ask questions and provide feedback throughout the project. This will help to ensure that the project is aligned with the brand's goals and the student's learning objectives.
  4. Provide mentorship and guidance: Offer guidance and mentorship to the student to help them develop their skills and knowledge.
  5. Offer opportunities for growth and development: Provide opportunities for the student to develop new skills and take on additional responsibilities throughout the project.
What skills or technologies will help learners to complete the project?
  1. Marketing skills: The interns should have knowledge and skills in marketing, such as market research, consumer behaviour, branding, and advertising.
  2. Analytical skills: The interns should have the ability to analyze data and make informed decisions based on their findings. This includes skills in data analysis, statistical analysis, and market research.
  3. Communication skills: The interns should be able to communicate effectively, both orally and in writing.
  4. Project management skills: The interns should have strong project management skills, the ability to plan, organize, and prioritize effectively.
  5. Technology skills: The interns should be proficient in using technology tools such as Microsoft Office Suite (Word, Excel, PowerPoint), social media platforms, and analytics tools.

Technologies:

  1. Market research tools: Such as SurveyMonkey, Google Analytics, and Qualtrics can be used to conduct market research.
  2. Data analysis tools: Tools such as Excel, SPSS, and Tableau can be used for data analysis.
About the company

At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.