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Omax3m
Toronto, Ontario, Canada
MW
Employer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Branding & style guides Market research Market expansion Sales strategy
Skills
strategic planning market trend marketing strategies consumer behaviour sales purchasing research
Project scope
What is the main goal for this project?

The main goal for the project is to conduct a comprehensive analysis of the US market to identify opportunities for expanding Omax3m's presence and sales in the country. This will involve understanding the competitive landscape, consumer behavior, and market trends in the US, as well as developing a strategic plan for market expansion.


What tasks will learners need to complete to achieve the project goal?


- Research and analyze the skincare and wellness market in the US, including consumer preferences, purchasing behavior, and market trends.


- Identify key competitors in the US market and analyze their products, pricing, distribution channels, and marketing strategies.


- Develop a market entry strategy for Omax3m, including recommendations for product positioning, pricing, distribution, and promotional activities.


- Create a comprehensive report outlining the findings, analysis, and recommendations for the US market expansion.


How will you support learners in completing the project?



1. **Direct Access to Maxine Willocks**: Working directly with Maxine Willocks, the founder of Omax3M, provides students with unparalleled access to her wealth of knowledge, expertise, and insights gained from years of experience in the industry. Students can learn firsthand from her successes, challenges, and innovative approaches to business.


2. **Small, Intimate Group Setting**: The small and intimate group setting fosters a supportive and collaborative learning environment where students can actively engage with Maxine Willocks and their peers. This setting allows for personalized attention, meaningful interactions, and deeper exploration of ideas and concepts.


3. **Mentorship from a TEDx Speaker**: Maxine Willocks' experience as a TEDx speaker brings a unique perspective to the project, offering students the opportunity to learn effective communication skills, storytelling techniques, and the art of inspiring others through impactful presentations. Students can benefit from her insights into public speaking and presentation strategies.


4. **Female Business Leader of the Year**: Maxine Willocks' recognition as a Female Business Leader of the Year underscores her exceptional leadership abilities and contributions to the business community. Students can draw inspiration from her achievements and aspire to emulate her success in their own entrepreneurial endeavors.


5. **Real-world Application of Skills**: By collaborating with Maxine Willocks and Omax3M, students can apply theoretical knowledge gained from their studies to real-world business challenges. This hands-on experience allows students to develop practical skills in market analysis, strategic planning, and entrepreneurship under the guidance of a seasoned industry leader.



Supported causes
Good health and well-being
About the company

Omax3m is a community-driven wellness and lifestyle business that empowers individuals to embrace self-care through natural and holistic practices such as connecting with nature and engaging in Kundalini yoga. We go beyond crafting clean, vegan magnesium-based skincare products; we are dedicated to guiding individuals on a journey towards a healthier, happier, and more wholesome life. Our focus is not just on skincare but on fostering a holistic approach to well-being, encouraging a lifestyle that embraces balance, natural remedies, and the pursuit of overall wellness and joy.