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OptiMiser, LLC
Denver, Colorado, United States
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Environmental sustainability
Skills
target market product design climate resilience competitive analysis business decisions business strategies persona development market research entrepreneurship innovation
Details

Category: Business Strategy | Green Innovation | Climate Entrepreneurship


OptiMiser is an established company launching a new venture that will increase adoption of electrification projects in residential buildings, supporting homeowners and contractors. Learners will explore the market landscape to evaluate demand, feasibility, and potential customer segments. The outputs from this experience will directly impact business decisions and feed into product design.



Deliverables

 Week 1: Landscape & Competitor Analysis

  • Research similar products and innovations in your sector.
  • Identify trends and success factors in green entrepreneurship.


Week 2: Target Market Segmentation

  • Define ideal customer profiles (e.g., municipalities, homeowners, businesses).
  • Conduct basic persona development based on research.


Week 3: Data Collection & Feedback Gathering

  • Design and distribute surveys or interviews to validate market needs.


Week 4: Data Summary 

  • Analyze data and synthesize early insights.
  • Provide supervisors with a summary of the data collected within the surveys


The employer will provide:

  • Product or Concept Background
  • Support in Accessing Survey Respondents or Industry Contacts
  • Feedback on Findings and Strategy Direction


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
Denver, Colorado, United States
2 - 10 employees
Construction, engineering & trades, Energy
Representation
Small Business

OptiMiser is a collaborative effort of many people, all passionate about moving our built environment to sustainability today!
The technology supporting energy efficiency companies and programs has really blossomed over the past few years, with multiple approaches to analysis, workflow, reporting, and data exchange. Many of these solutions are valid, accurate (under the right conditions and within certain boundaries) and efficient, but their usefulness is mostly confined to specific programs types – they collect what they collect, they calculate what they calculate, and they report what they report. And, because of the technical limitations of the usual approaches to modeling, most solutions also see accuracy and assessment efficiency as zero-sum. Some claim to be both very accurate and very quick, but the empirical evidence available shows that most tools still offer extremely limited precision, and accuracy is especially poor with homes that are drafty and poorly insulated – precisely where we need good improvement analysis to help us make retrofit decisions!

We care deeply about making our built environment more energy efficient. We realized a few years ago that contractors and building energy professionals were spending way too much time collecting data and still getting left in the dark with poor and inconsistent modeling results. So we decided to take a whole new approach to energy assessment, one that completely leverages available information, minimizes the impact of unknowns and guesses, and provides real-time feedback to the user from the best physics-based models. The result is remarkable. We are able to streamline the assessment process, save our users significant time and money, help people become better auditors, and help home and building owners save A LOT of energy!