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Jobby
Toronto, Ontario, Canada
J
Co-founder
(42)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Advertising Customer segmentation Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal of this project is to create a comprehensive social media campaign strategy for Jobby, a company that is similar to TikTok but for jobs. The strategy should include a plan for how to use social media to reach and engage potential customers, as well as a plan for how to measure the success of the campaign.


What tasks will learners need to complete to achieve the project goal?

The tasks that learners will need to complete to achieve the project goal include:


- Researching the target audience and understanding their needs and interests.


- Developing a content strategy for the social media campaign.


- Creating a plan for how to measure the success of the campaign.


- Developing a timeline for the campaign.


- Creating content for the campaign.


- Implementing the campaign and tracking the results.


How will you support learners in completing the project?

Learners will work closely with the primary project manager who is supervising and available for questions. This will also include bi-weekly meetings where the learner will get feedback on what they are doing well as well as constructive criticism. Regular communication will be conducted via slack, and we the project manager will review their presentation on their strategy and give them feedback before they present it to the founders, who will make the decision on if they will proceed with implementing it or what modifications need to be made before implementing it. They will receive feedback as they implement the strategy from the founders and their project manager so they can make adjustments to maximize the effectiveness of the campaign.

What skills or technologies will help learners to complete the project?

Skills needed to successfully complete the project include:


- Knowledge of the target audience and their needs and interests.


- Understanding of social media platforms and how to use them effectively.


- Knowledge of content creation and content marketing.


- Ability to measure the success of the campaign.


- Ability to create a timeline and stick to it.

About the company
  • https://joinjobby.com/
  • 2 - 10 employees
  • Entertainment, Technology, Marketing & advertising, Business & management, Human resources & recruitment

Jobby is like TikTok, but for jobs.