
Project scope
Categories
Market research Marketing strategy Social media marketing Marketing analyticsSkills
market opportunities marketing researchThis experience focuses on equipping learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges. Learners will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.
- Developing a market entry strategy for a new healthcare recruitment staffing agency, and in-home healthcare in the Canadian market.
- Creating a value proposition, SWOT Analysis
- Identifying and analyzing potential distribution channels for this new company.
- Designing a marketing campaign to raise brand awareness.
- Assessing competitive landscape and positioning strategies for the company.
- Comprehensive strategic plan document.
- Growth opportunity assessment presentation.
Final Project Deliverables:
- A 10 - 15 minute presentation on key findings and recommendations. Present findings in a short summary slide deck (max 10 slides) with a visual process map.
- A 3-5 pages detailed report including their research, analysis, insights and recommendations and a step-by-step roadmap for market entry.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
About the company
We are in the phase of developing a new healthcare staffing agency based in Alberta, Canada, with a focus on both travel nursing and local healthcare staffing solutions. Our mission is to connect qualified health professionals with care facilities that need timely and reliable staffing support—whether for daily shifts, locum coverage, or long-term placements. Though in the early stages of growth, we are actively building our digital presence and operational infrastructure. Our two core audiences are healthcare professionals seeking flexible work opportunities and healthcare facility administrators seeking trusted staffing partnerships. As we grow, we are committed to delivering quality care through strategic talent placement, and we’re excited to partner with students to help shape our company’s foundation.