This experience focuses on equipping learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges. Learners will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

• Developing a market entry strategy for a new healthcare recruitment staffing agency, and in-home healthcare in the Canadian market.
• Creating a value proposition, SWOT Analysis
• Identifying and analyzing potential distribution channels for this new company.
• Designing a marketing campaign to raise brand awareness.
• Assessing competitive landscape and positioning strategies for the company.
• Comprehensive strategic plan document.
• Growth opportunity assessment presentation.

Final Project Deliverables:

1. A 10 - 15 minute presentation on key findings and recommendations. Present findings in a short summary slide deck (max 10 slides) with a visual process map.
2. A 3-5 pages detailed report including their research, analysis, insights and recommendations and a step-by-step roadmap for market entry.