Project scope
Categories
Graphic design Branding & style guides IllustrationSkills
color palette aesthetics logo design image resolution marketing collateral mood boards brand identity packaging and labeling research legal discoveryThis project aims to establish a strong visual identity for the Pink Iguana craft beer brand by developing a logo and supporting visual elements. The students will explore concepts that reflect the brand’s tropical, low-calorie, and influencer-friendly positioning. This project will help set the visual tone for packaging, digital presence, and future marketing collateral.
- Conduct a brand discovery session to understand values, audience, and aesthetics.
- Research visual trends in the craft beer and low-cal beverage industries.
- Develop mood boards and logo concept sketches.
- Refine chosen concept into a final high-resolution logo and icon suite.
- Final deliverables: primary logo (in multiple file formats), social media icon, color palette, and a brief visual identity guide.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
A new low calorie, tropical flavored, craft beer brand.
Aiming to disrupt the legacy light beer market with our exciting innovative lifestyle brand.