Our company operates a digital travel platform offering thousands of deals across flights, hotels, car rentals, and more. While we have developed high-value marketing resources, we face challenges in generating consistent sales through online channels.

We are seeking to collaborate with students to implement performance-driven marketing strategies aimed at increasing revenue and platform visibility.

This will involve several key steps for the students, including:

• Learning about our brand, services, and target audience.
• Utilizing a $7,000 marketing budget to create and launch ad campaigns.
• Managing lead generation funnels and tracking conversion metrics.
• Reporting on sales performance and ROI from marketing efforts.

Bonus responsibilities may include:

• Testing and refining ad copy and digital strategy for optimal engagement.
• Exploring new platforms or outreach techniques to increase market reach.
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Project Scope and Expectations:

During this project, students will execute digital marketing initiatives using a $7,000 advertising fund to promote a travel deals platform and generate measurable sales.

By clearly defining the scope, students can understand the practical nature of the work and confidently aim for performance-driven results.

Company Overview:

At GET4LESS•CLUB, we’re transforming the way people plan and book travel—offering unbeatable deals on flights, hotels, and more. We empower users to travel smarter while giving our marketing partners real data-backed results. This project allows students to immerse themselves in a dynamic, tech-driven environment that rewards creativity and initiative.

Project Details:

Students will complete the following tasks:

• Analyze our target market and align campaign messaging accordingly.
• Deploy a variety of digital marketing strategies using the allocated $7,000 ad budget.
• Generate and manage promotional content across Google, Meta, and other platforms.
• Track key campaign metrics and adjust strategies for improved ROI.
• Prepare regular reports documenting lead generation and conversion performance.

Final Deliverables:

• A detailed marketing campaign portfolio including ad creatives, copy, and targeting parameters.
• An analytics report showing ad spend, reach, engagement, and revenue generated.
• A presentation outlining lessons learned and recommendations for future campaigns.

Bonus steps would include:

• Recommending SEO strategies and creating basic SEO-optimized content for organic reach.
• Identifying untapped audience segments or emerging platforms.

For students:

To validate the completion of your work, please submit deliverables as uploaded files with a brief reflection note summarizing your learning and performance outcomes. Accepted formats include Word documents, PDFs, Excel files, JPG/PNG images, or presentation slides. Redacted versions are welcome if an NDA applies.

Benefits for Students:

• Learn hands-on digital marketing, budget allocation, and campaign management.
• Gain real-world experience by promoting a live platform with measurable outcomes.
• Build a performance-based portfolio that speaks directly to employers and clients.