Risk Strata Limited seeks to innovate the tourism experience by developing a cross-platform prototype for a gaming app that combines real-time interactive mapping with engaging gamification features. The goal is to create an immersive experience for users, encouraging exploration and interaction with their surroundings. The app should integrate location-based challenges and rewards, enhancing user engagement and providing a unique way to discover tourist attractions. The project will involve designing and implementing core features such as interactive maps, user profiles, and a points or rewards system. Additionally, the team will conduct a comprehensive analysis of user engagement and feature performance, using data to refine and optimize the app's functionality. This project offers learners the opportunity to apply their knowledge in app development, user interface design, and data analysis, all within the context of a real-world application.

Tasks and Activities:

Ideation & Research:

• Brainstorming Sessions: Collaborate to gather inspiration from travel, map-based gaming, and futuristic design trends.
• Competitive Analysis: Examine similar market offerings to refine the unique value proposition of the app.

Design & Prototyping:

• UI/UX Design: Create wireframes, user flows, and mockups that reflect a modern, engaging interface tailored to the app’s travel and gaming theme.
• Graphic Asset Development: Design peripheral visuals such as icons, splash screens, and marketing banners that complement the app's concept.

Development & Integration:

• Core App Development: Use Flutter to implement the MVP, integrating APIs (e.g., Google Maps) for interactive mapping.
• Gamification Mechanics: Develop features such as token collection or milestone tracking to simulate the “quest” aspect and provide measurable progress.

User Testing & Iteration:

• Testing Sessions: Engage with target users through structured testing to obtain qualitative and quantitative feedback.
• Iteration: Refine designs and functionalities based on testing outcomes and performance metrics.

Documentation & Marketing Strategy:

• Technical & Design Documentation: Compile detailed documentation that outlines the development process, design decisions, and feature specifications.
• Marketing Materials: Create a succinct marketing strategy and collateral (like a one-pager or pitch deck) to showcase the app’s unique selling points.

Deliverables:

Functional MVP/Prototype:

• A cross-platform mobile app with integrated map functionalities and basic gamification mechanics, showcasing interactive, real-time user engagement.

UI/UX Design Package:

• Comprehensive design materials including wireframes, high-fidelity mockups, and a complete visual branding set (icons, splash screens, banners).

User Testing Report:

• A structured document summarizing user testing protocols, feedback, insights, and subsequent iterations made to improve the product.

Project Documentation & Marketing Collateral:

• A final report detailing the project’s research, technical specifications, and a marketing plan outlining how the app will be positioned for future pitch or funding opportunities.