Company
Contact
Project scope
Categories
Graphic design Market research Advertising Marketing strategy Social media marketingSkills
marketing strategies research design marketing social media campaigns campaign management product lining lawn care mock ups research billboardsThe goal of this project is to design a compelling highway billboard campaign to promote Allturf Ltd.’s new lawn care product line for residential customers. Learners will conduct competitive research, develop creative billboard concepts, and propose a final design that aligns with Allturf’s brand identity and communicates clearly to a high-speed audience. This project allows students to apply marketing and visual communication principles in a real-world context.
Expected Outcomes
- A well-researched understanding of outdoor advertising trends in the lawn care and home improvement sectors
- Creative billboard concepts tailored for a highway setting and residential audience
- Practical experience in translating brand positioning into outdoor marketing visuals
- Strategic design decisions supported by marketing rationale
Expected Deliverables
- Competitive analysis of 3–5 relevant billboard campaigns
- Mood board or brand inspiration board for the campaign
- Two to three billboard mock-ups with rationale for each
- One finalized billboard design ready for print production
- Brief presentation summarizing research, design process, and final recommendation
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Allturf Ltd. is a Canadian, family-owned company based in Innisfil, Ontario, specializing in the distribution of professional turf care products. Since 1988, Allturf has proudly served golf courses, sports fields, municipalities, and professional landscapers with industry-leading fertilizers, pesticides, grass seed, and equipment. As Ontario’s #1 golf distributor, we are known for our deep technical knowledge, reliable service, and customer-first approach. We are committed to providing sustainable solutions that support healthy turf and long-term customer success.