Highway Billboard & Social Launch for Lawn Care Expansion

The goal of this project is to design a compelling highway billboard campaign to promote Allturf Ltd.’s new lawn care product line for residential customers. Learners will conduct competitive research, develop creative billboard concepts, and propose a final design that aligns with Allturf’s brand identity and communicates clearly to a high-speed audience. This project allows students to apply marketing and visual communication principles in a real-world context.