The goal of this project is to boost awareness, anticipation, and attendance for the 2025 Toronto Garlic Festival, taking place on Sunday, September 28. The festival is a not-for-profit celebration of Ontario garlic, featuring 70+ vendors, chefs, performers, and cultural speakers. The social media rep will manage the festival’s Instagram, Facebook, Twitter (X), and TikTok accounts—with a focus on Instagram and Facebook—and help build our new TikTok presence. A key objective is to highlight every festival vendor, speaker, and performer through original content. The position is also intended as a professional opportunity for a student or recent graduate in social media, digital communications, or event marketing, ideally from a local college.

The social media representative will create 80–100 original posts and/or collaborations across Instagram, Facebook, Twitter, and TikTok. This includes content for each vendor, speaker, and performer, as well as for sponsors and partners. They will also run 2–3 contests, including a collaboration with BlogTO. Content types will include posts, Stories, Reels, and TikToks. The rep will help grow engagement—especially on TikTok—and maintain a consistent festival voice and visual style. The role is paid (Cdn $1,800 flat fee), runs from now until September 28, 2025, and includes creative input from the festival team, with flexibility for the rep to bring their own creative ideas.