Social Media Campaign for Toronto Garlic Festival 2025 Fee: $1,800

The goal of this project is to boost awareness, anticipation, and attendance for the 2025 Toronto Garlic Festival, taking place on Sunday, September 28. The festival is a not-for-profit celebration of Ontario garlic, featuring 70+ vendors, chefs, performers, and cultural speakers. The social media rep will manage the festival’s Instagram, Facebook, Twitter (X), and TikTok accounts—with a focus on Instagram and Facebook—and help build our new TikTok presence. A key objective is to highlight every festival vendor, speaker, and performer through original content. The position is also intended as a professional opportunity for a student or recent graduate in social media, digital communications, or event marketing, ideally from a local college.

Garlic Festival Event Market Research

Thank you for considering us for this opportunity. We're enthusiastic about the possibility of working with NAIT students through Riipen. One area where we see strong alignment is market research , particularly in identifying new target audiences for the Toronto Garlic Festival and exploring creative, cost-effective strategies to reach them. As a not-for-profit, we don’t have the luxury of large marketing budgets, so the challenge—and the opportunity—is in finding innovative ways to connect with potential visitors. We’re looking for fresh insights, grounded in research, that can help us better understand untapped demographics and build more inclusive and effective outreach strategies. We’re happy to provide a dedicated contact for guidance and feedback throughout the 5-week timeline. Please let us know the next steps.

Toronto Garlic Festival Social Media Coordination Project

Build momentum toward the September 2025 Toronto Garlic Festival through a strategically coordinated social media campaign Engage the community with interactive elements such as contests, polls, and collaborative projects with local influencers and partners Generate excitement and anticipation by sharing behind-the-scenes stories, vendor spotlights, and festival updates tailored to boost audience participation Strengthen the festival’s digital presence and encourage community feedback to continuously refine the campaign as the event approaches Flexible hours, approximately 5 to 10 hours per week. Start Date: April 21 or sooner End Date: Flexible. to discuss

Agri-Tourism Food Event - Strategy & Planning

Tasks include all or part of the following, depending on career goals of the candidate. Candidates are not required to have experience or skills in the tasks. DIGITAL MARKETING - social media, google adwords & google analytics. MARKETING –planning & implementation. CLIENT & CUSTOMER RELATIONS - chefs, food producers, artisans & farmers & visitors to Toronto Garlic Festival or Ontario Garlic Week. BASIC ACCOUNTING – includes accounts payable, accounts receivable, cash flow. DATA ANALYTICS - sales and marketing analysis. WEBSITE FRONT END – duties include updating & editing information. GRAPHIC DESIGN – conceive & /or create graphic materials including marketing collateral, images for social media and to edit images for the website. RISK MANAGEMENT- public & vendor safety. RESEARCH – find vendor prospects, media contacts, & other searches.