Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
As a wholesale coffee roaster, Tierras Planas Roasters, LLC currently exist in relatively one market, currently about a 3 hour drive from Lubbock, TX. We believe we are ready to take our business to the next level and expand our scope of coffee shops and restaurants to supply our roasted coffees. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.
This will involve several different steps for the students, including:
- Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.
- Creating a survey based on the location and demographic information above to be distributed by our company.
- Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
- Compiling a report including the location analysis, and optimal location recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- For purpose of this project, the target area is bordered by I70 on North, I35 on East, I40 on South and US83 on West.
- Research our target market in new areas and create a weighted decision matrix.
- Create a survey based on the appropriate location and demographic information.
- Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
- Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
Final deliverables should include
- A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix. (Included in this report should include a list of coffee shops and a separate list of coffee roasters).
- A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
- What is the main goal for this project?
-
As a wholesale coffee roaster, Tierras Planas Roasters, LLC currently exist in relatively one market, currently about a 3 hour drive from Lubbock, TX. We believe we are ready to take our business to the next level and expand our scope of coffee shops and restaurants to supply our roasted coffees. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.
This will involve several different steps for the students, including:
- Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.
- Creating a survey based on the location and demographic information above to be distributed by our company.
- Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
- Compiling a report including the location analysis, and optimal location recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- For purpose of this project, the target area is bordered by I70 on North, I35 on East, I40 on South and US83 on West.
- Research our target market in new areas and create a weighted decision matrix.
- Create a survey based on the appropriate location and demographic information.
- Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
- Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
Final deliverables should include
- A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix. (Included in this report should include a list of coffee shops and a separate list of coffee roasters).
- A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What do our present sales look like with respect to each location?
- Who are our largest competitors? What products/services do they provide that are similar to ours?
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Competitive analysis.
- Market research.
- Environmental analysis.
- Basic Excel knowledge.
Nice to haves for students include
- Experience in marketing research and/or analytics.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.
About the company
- https://tierrasplansroasters.com
- 2 - 10 employees
- Food & beverage, Manufacturing, Retail, Sales
Tierras Planas Roasters, LLC, started in 2018, is a small batch, speciatly, wholesale and retail coffee roaster in Lubbock, TX. TPR roasts specialty coffees from around the world for optimization of flavor, ranging the spectrum of roast profiles, to meet a diverse customers' needs. In addition to roasting some of the best coffee, TPR markets a Tea line, is a wholesale distributor for Barista Twenty-Two sauce and syrups, and Wilbur-Curtis, Astra and Rancillio equipment supplier.