Market Expansion Research

As a wholesale coffee roaster, Tierras Planas Roasters, LLC currently exist in relatively one market, currently about a 3 hour drive from Lubbock, TX. We believe we are ready to take our business to the next level and expand our scope of coffee shops and restaurants to supply our roasted coffees. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including:Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Creating a survey based on the location and demographic information above to be distributed by our company.Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.Compiling a report including the location analysis, and optimal location recommendations.