Market Analysis of Central MA Uniform Rental Industry

The objective of this project is to conduct a comprehensive analysis of the uniform rental market in Central Massachusetts, utilizing data and resources from the Worcester Chamber of Commerce. Prudential Uniforms & Facility Services seeks to understand the current market landscape, identify key competitors, and uncover potential growth opportunities. The project will involve gathering and analyzing data on market size, customer demographics, and industry trends. Additionally, the team will assess the strengths and weaknesses of existing competitors and evaluate potential barriers to entry for new businesses. This project will provide learners with the opportunity to apply their research and analytical skills, as well as their knowledge of market dynamics, to a real-world business scenario.