Online Learning Platform for Montreal Clown

The main goal for the project is to build an online learning platform for Montreal Clown for new and current employees. This platform must be easily updated and maintained and feature the capacity to link to various sources. The development should also be economical (i.e.: low cost apps or software used to build or maintain the platform)

Lead Generation Plan for Montreal Clown

The main goal for the project is to develop a lead generation plan for a new target market for Montreal Clown. This will involve identifying prospective companies, developing an outreach strategy, testing and revising the strategy, and creating a lead list, email and print copy, and cold call script. There are two main new markets:Identification of prospective retirement homes, senior care facilities and other like companies engaged in providing recreational services to seniors in the Montreal and surrounding areas).Identification of companies, ideally close to the downtown core of Montreal, who invest in employee wellbeing / take pride in providing fun workplaces and are interested in providing incentives/rewards for employees to work in the office

Website Audit and Digital Advertising Strategy

The main goal for the project is to conduct a thorough audit of the Montreal Clown website and develop a digital advertising strategy to increase online visibility and attract more customers for the family entertainment services offered by the company, particularly from a corporate market segment viewpoint.This will involve several different steps for the students, including:- Analyzing the current website content, design, and user experience.- Identifying areas for improvement in terms of search engine optimization (SEO) and user engagement.- Researching target audience demographics and online behavior.- Developing a digital advertising strategy that includes social media, search engine, and display advertising.- Creating ad creatives and content that align with the company's brand and services.- Implementing tracking and analytics tools to measure the effectiveness of the advertising strategy.