Journeys of Life Counselling Services Inc seeks to enhance its digital presence and client engagement for its virtual, trauma-informed mental health services and social work supervision. The goal is to develop a comprehensive outreach and digital marketing strategy that targets potential clients across Alberta, Ontario, B.C., and Nova Scotia. The project will involve researching current digital marketing trends, analyzing competitor strategies, and identifying key digital platforms for outreach. The team will also assess the effectiveness of existing marketing efforts and propose improvements. By applying classroom knowledge in digital marketing and strategic planning, learners will help the company increase its visibility and engagement with potential clients in these regions.

The project will result in a detailed digital marketing strategy document that includes a competitive analysis, platform recommendations, and a content calendar. Additionally, the team will create a set of digital marketing materials, such as social media posts and email templates, tailored to the identified target audience. These deliverables will provide Journeys of Life Counselling Services Inc with actionable insights and tools to enhance their outreach efforts.