Project scope
Categories
Market research Competitive analysis Marketing strategySkills
competitive analysis market trend market analysis comparative analysis user preferences market research selling techniques refiningNorthern Watch Services Inc. seeks to enhance its online educational platform, WatchDNA.com, by conducting a comprehensive market research and competitive analysis. The project aims to identify key differentiators between WatchDNA.com and other online educational platforms focused on watches. By analyzing competitors, the project will extract actionable insights to refine WatchDNA.com's offerings. The goal is to understand the strengths and weaknesses of competitors and leverage this information to improve user engagement and educational content. The project will involve researching current market trends, user preferences, and technological advancements in the online watch education sector. This analysis will help Northern Watch Services Inc. to position WatchDNA.com more effectively in the market.
The project will deliver a detailed report outlining the competitive landscape of online educational platforms focused on watches. Key deliverables include:
- A comparative analysis of WatchDNA.com and its competitors.
- Identification of unique selling propositions and areas for improvement.
- Actionable recommendations to enhance WatchDNA.com's offerings.
- A presentation summarizing findings and strategic suggestions for Northern Watch Services Inc.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
I spent 16+ years in the industry, including as Brand Manager for Hamilton at Swatch Group. Four years ago, I launched Northern Watch Services Inc., a 360° agency supporting luxury brands and their Authorized Dealer with all their marketing needs. We proudly partner with 30+ watch and jewellery brands, ensuring seamless updates to their brand presence on our jewelry partners' e-commerce, social media and in store in sync with their latest campaigns and collections.
Some of our services:
Online strategies (E-commerce, Social media, Google ads)
Design and print for in-store visuals (Fabric, Duratran, Window vinyl, catalogues, price lists)
PR & Marketing consulting, pop-up shop and private event activations, social influencers, and partnership opportunities
Photography & Videography, Allow us to showcase the elegance and precision of your products and events
Sales Consulting: Bridging the Gap Between Brands and Jewellers
Out-of-home advertising campaigns (OOH)
COOP opportunities with retailers
Corporate sales focusing on luxury watch and jewelry brands