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Unashamed Inc
Middletown, Connecticut, United States
SC
Sana Cotten She / Her
Executive Director
(1)
3
Preferred learners
  • United States
  • Academic experience
Categories
Marketing Graphic design Social work Marketing strategy Social media marketing
Skills
target audience key performance indicators (kpis) social media advertising social media campaigns emotional health
Project scope
What is the main goal for this project?

The main goal for the project is to create a social media campaign strategy that effectively promotes the mission of Unashamed Inc, which is to foster emotional health in disadvantaged and at-risk youth and young adults that have experienced incarceration, homelessness, foster care, domestic violence, and teen pregnancy. This will involve several different steps for the students, including:


- Researching the target audience and their social media habits.


- Developing a content calendar with engaging and relevant content.


- Creating a plan for social media advertising and promotion.


- Identifying key performance indicators (KPIs) to measure the success of the campaign.


- Collaborating with the Unashamed Inc team to ensure the campaign aligns with their mission and values.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following tasks:


- A comprehensive social media campaign strategy document.


- A content calendar with planned posts and engagement strategies.


- A budget and plan for social media advertising.


- A presentation outlining the KPIs and measurement plan for the campaign.


- Collaboration with the Unashamed Inc team to ensure alignment with their mission and values.



Final deliverables:


- A finalized social media campaign strategy document.


- A presentation to the Unashamed Inc team outlining the strategy and implementation plan.


How will you support learners in completing the project?

We will provide time to understand the project and our mission, all of the logos and graphics necessary. An ipportunity to meet some of the youth we serve.

About the company

The mission of Unashamed Inc. is to foster emotional health in disadvantaged and at-risk youth and young adults that have experienced incarceration, homelessness, foster care, domestic violence, and teen pregnancy. Through various programs and services, we “plant seeds” to equip youth and young adults with the tools they need to dismantle unhealthy generational patterns and transition from surviving to thriving. We seek to support, inspire, and empower young men and women who have found themselves in these difficult situations and sow seeds of hope, resiliency and the skills needed for a positive future - even when they can’t see a future in sight.