items_header

Open projects

Projects available to all portals

Wild Woods Learning
Cornwall, Ontario, Canada
LW
Lindsey Woods She / Her
Owner
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Communications Digital marketing Creative writing Social media marketing
Skills
content creation digital content marketing social media content
Project scope
What is the main goal for this project?

Our business has recently started creating content for educators. We hope to revamp our social media content to attract more customers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, marketing goals and target market.
  • Researching factors affecting the quality of digital content.
  • Recommending changes to existing digital content and designing new social media posts and emails.
  • Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

  • Testing and improving designs based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Understanding of factors affecting the quality of digital content
  • Recommendations for improving existing digital content
  • Recommendations and designs for new digital content

Bonus steps would include:

  • Improving designs based on testing feedback

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
About the company

At Wild Woods Learning, we believe in nature's transformative power to inspire, educate, and connect. Nestled on the banks of the St.Lawrence River, our 100-year-old family farm provides the perfect backdrop for immersive outdoor experiences.
Our programs offer hands-on learning opportunities that allow participants to explore local habitats, discover native flora and fauna, and forage meaningful relationships with the land. In addition to our on-site programs, we also provide a range of agricultural-based learning supplies and guides to support fellow educators. We have recently started creating nature-inspired print products to support educators and teachers in incorporating outdoor learning into their classrooms.