Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The goal of the project is to create SEO Optimized Blogs to bring traffic to our website. Our mobile app generates custom meal plans using our proprietary algorithm. We need to bring people into our sales funnel to grow our business. A repeatable and reliable way of attracting traffic is to write relevant content in the form of blogs and other informative pages that relate to health, fitness, and nutrition. No prior SEO knowledge is required, as our team is highly skilled in the field and can provide all the relevant instruction needed that is specific to the task. These skills are easy to repeat for other projects and the skills will serve you well in your own entrepreneurial endeavours or in any marketing position you take on in the future.
- What tasks will learners need to complete to achieve the project goal?
-
Developing a prompt (Brainstorming)
- Keyword research (Traffic, Competitiveness) using something like https://ahrefs.com/keyword-generator/
- Develop a clickable title based on a candidate keyword
- Research a list of relevant keywords based on the title - Create a clickable meta description
Drafting a blog (Research)
- Create an outline of the blog that provides the structure of the blog helps you plan out where to integrate the keywords from the prompt
- Find high-quality sources for the things that you want to write about (they will need to be hyperlinked)
- Whenever possible, look for opportunities link to another page on prospre.io
Write the blog (Writing)
- Turn your skeleton outline into a 800+ word blog
- Provide hyperlinks on relevant anchor text
- What is the main goal for this project?
-
The goal of the project is to create SEO Optimized Blogs to bring traffic to our website. Our mobile app generates custom meal plans using our proprietary algorithm. We need to bring people into our sales funnel to grow our business. A repeatable and reliable way of attracting traffic is to write relevant content in the form of blogs and other informative pages that relate to health, fitness, and nutrition. No prior SEO knowledge is required, as our team is highly skilled in the field and can provide all the relevant instruction needed that is specific to the task. These skills are easy to repeat for other projects and the skills will serve you well in your own entrepreneurial endeavours or in any marketing position you take on in the future.
- What tasks will learners need to complete to achieve the project goal?
-
Developing a prompt (Brainstorming)
- Keyword research (Traffic, Competitiveness) using something like https://ahrefs.com/keyword-generator/
- Develop a clickable title based on a candidate keyword
- Research a list of relevant keywords based on the title - Create a clickable meta description
Drafting a blog (Research)
- Create an outline of the blog that provides the structure of the blog helps you plan out where to integrate the keywords from the prompt
- Find high-quality sources for the things that you want to write about (they will need to be hyperlinked)
- Whenever possible, look for opportunities link to another page on prospre.io
Write the blog (Writing)
- Turn your skeleton outline into a 800+ word blog
- Provide hyperlinks on relevant anchor text
- How will you support learners in completing the project?
-
Training
Upon starting, the student will be given training material about SEO in general, that has been curated specifically for their tasks. We will schedule meetings as often as possible to answer questions about SEO in general. Here they will develop theoretical knowledge about SEO.
After this, students will get a walkthrough of the SEO work that is currently being done by Prospre to acquire users every day. At this point students will get to connect their theoretical knowledge to a practical, real-world example.
Access to Data
Students will get access to the google search console where they will be able to explore website analytics and keyword activity. They will use this information to conduct keyword research and develop potentially high-traffic blog topics.
Ongoing Support
2 meetings per week, one for feedback on the brainstorming step, and the second for feedback on the writing step. Other meetings to help answer questions or give feedback are welcome if needed by the student.
- What skills or technologies will help learners to complete the project?
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Learners must have strong skills working in Google Drive, Sheets, and Docs.
Learners should have an interest in SEO Marketing and in Writing.
An interest in health, fitness, and or nutrition is an asset.
Learners must be comfortable using online video conferencing tools for when meetings are required.
About the company
- https://prospre.io
- 2 - 10 employees
- Hospital, health, wellness & medical
Prospre is a meal plan generator that creates custom meal plans based on your personal preferences, dietary restrictions, and nutritional needs. We make the process of following a meal plan as easy as possible with instant meal plans, automatic grocery lists, and a pre-filled food diary. Prospre was originally launched in January 2020 and is now used by over 150,000 users in 10 different languages. Co-Founders Colin Hunt and Jonathan Young started the company in 2019 while completing their Engineering degrees at Memorial University of Newfoundland.