Bello Uomo, a company specializing in premium men's grooming products, seeks to expand its market presence. The goal of this project is to develop a strategic plan to enter a new geographic market or demographic segment. The project will involve analyzing current market trends, identifying potential target markets, and assessing the competitive landscape. Learners will apply their knowledge of marketing principles to evaluate consumer behavior and preferences. The project will require the team to conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats related to the expansion. The outcome will be a comprehensive market expansion strategy that aligns with Bello Uomo's brand values and business objectives.

The deliverables for this project include a detailed market expansion report and a presentation summarizing the findings and recommendations. The report should include an analysis of potential markets, a SWOT analysis, and a strategic plan outlining the steps for market entry. Additionally, the team will prepare a presentation to communicate their strategy to Bello Uomo's management, highlighting key insights and proposed actions.