Fairlawn Eye Care is seeking to enhance its sales performance with the goal of reaching $2 million in sales. The challenge is to develop a comprehensive sales strategy that leverages current market trends, customer demographics, and competitive analysis. The project will involve analyzing existing sales data, identifying potential growth opportunities, and recommending actionable strategies to increase revenue. Learners will apply their knowledge of marketing principles, sales techniques, and data analysis to create a strategic plan that aligns with Fairlawn Eye Care's business objectives. The project will focus on understanding customer needs, optimizing sales channels, and enhancing customer engagement to drive sales growth.

The project deliverables will include a detailed sales strategy document outlining the proposed plan to achieve $2 million in sales. This document will cover market analysis, target customer segments, recommended sales tactics, and a timeline for implementation. Additionally, a presentation summarizing the key findings and recommendations will be prepared for Fairlawn Eye Care's management team. The deliverables will provide actionable insights and a clear roadmap for achieving the sales target.