People Reps, a company aiming to scale its business, recognizes the need for significant improvement in its social media and marketing strategies. The project focuses on enhancing the company's online presence and engagement through effective social media marketing. The goal is to develop a comprehensive social media marketing plan that aligns with People Reps' business objectives and targets the right audience. Learners will analyze current social media trends, evaluate People Reps' existing social media channels, and identify areas for improvement. The project will involve researching competitor strategies and proposing innovative solutions to increase brand visibility and customer engagement. By applying classroom knowledge of digital marketing, learners will gain practical experience in crafting a strategic marketing plan tailored to the company's needs.

The project deliverables include a detailed social media marketing strategy document outlining proposed improvements and tactics. Learners will also create a content calendar for one month, showcasing planned posts and engagement activities. Additionally, a presentation summarizing key findings and recommendations will be prepared for People Reps' management team. The deliverables aim to provide actionable insights and a clear roadmap for enhancing the company's social media presence.