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Digital Marketing

Open
Soulpool
Soulpool
Kelowna, British Columbia, Canada
JI
Jonathan Itamah He / Him
Founder
(5)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Business marketing and brand awareness

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

At Soul Pool, we offer a variety of services designed to support and enhance the artistic journey for other musicians and artists. We help others reach their potential: in the following ways:

Event Management: We provide a full-service event planning and design team. Our goal is to ensure a stress-free experience from start to finish, making each event unique and memorable. We guide our clients through every step, ensuring that their event, whether it's a music concert or an artistic showcase, is a seamless success.

Music Production: For those looking to find or refine their sound, we offer comprehensive music production services. This includes studio time, access to live musicians, and collaboration with dedicated producers. We work closely with artists to help them realize their musical vision, whether they're recording their first track or an entire album.

Visual Arts and Marketing: We understand the importance of aesthetics and reaching the right audience. Our team specializes in the visual presentation of artistic work, from the design to the release. We ensure that the final product not only looks great but also reaches the intended audience effectively, enhancing the artist's visibility and impact.

In essence, we're a community of artists helping other artists, providing the tools, expertise, and support necessary for them to excel in their artistic endeavours. Whether it's through organizing events, producing music, or crafting marketing strategies, we're dedicated to helping artists and musicians bring their creative visions to life.