Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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To identify potential markets and marketing opportunities and formulate appropriate business strategy for international market expansion to the United States. There should be some synergies with the Canadian operations from a resource, supply chain and branding perspective so ideally we would look at markets along the border or close proximity.
- What tasks will learners need to complete to achieve the project goal?
-
Working with Mr Mikes VP Don Gowan, students will help investigate potential markets to expand into for Mr Mikes SteakhouseCasual. And just as important, the team will explore marketing options and strategies to help introduce a restaurant concept that has over 60 years of brand recognition and loyalty in Western Canada into potential new markets in the US where Mr Mikes will be a brand new entity.
- What is the main goal for this project?
-
To identify potential markets and marketing opportunities and formulate appropriate business strategy for international market expansion to the United States. There should be some synergies with the Canadian operations from a resource, supply chain and branding perspective so ideally we would look at markets along the border or close proximity.
- What tasks will learners need to complete to achieve the project goal?
-
Working with Mr Mikes VP Don Gowan, students will help investigate potential markets to expand into for Mr Mikes SteakhouseCasual. And just as important, the team will explore marketing options and strategies to help introduce a restaurant concept that has over 60 years of brand recognition and loyalty in Western Canada into potential new markets in the US where Mr Mikes will be a brand new entity.
- How will you support learners in completing the project?
-
Don will be available for one in-person and one video conferencing session to provide background and information to assist the students and ensure a successful outcome for all parties.
- What skills or technologies will help learners to complete the project?
-
Ideally, the students will have an ability to look at this from a branding position, be able to assess possible competitive obstacles and barriers in potential new markets and have a strong background with strategic and guerilla marketing.
About the company
- https://mrmikes.ca
- 1000+ employees
- Food & beverage
MR MIKES SteakhouseCasual is the birthplace of steakhouse rebellion. We are where the traditional stuffiness of the chophouse went to die. We pride ourselves on being the harmless chuckle in the face of unnecessary formality. The UrbanLODGE is intentionally different from a typical bar or lounge. It’s not a lounge and it’s not a sports bar… it’s a space we liken to an Adult Rec Room. Put down the phone, grab a board game and have some fun. UrbanLODGE is a fun place to be social and actually talk. MR MIKES has 47 locations in BC, AB, SK, MB and ON.