International Market Expansion - Mr Mikes

To identify potential markets and marketing opportunities and formulate appropriate business strategy for international market expansion to the United States. There should be some synergies with the Canadian operations from a resource, supply chain and branding perspective so ideally we would look at markets along the border or close proximity.

International Market Expansion

To identify potential markets and marketing opportunities and formulate appropriate business strategy for international market expansion to the United States

Design a Restaurant Menu for the Future

What should our menu look like in ten years?A menu is one of the most important visual and tactile components of the consumer experience at any restaurant. We would like a team of students to help us conceptualize what our menu should look like in order to stay relevant to consumers ten years down the line. Students could focus on all or any of these areas:Researching and analyzing our industry’s landscapes and competitor's menus for menu design insights.Designing multiple wireframes or concepts of potential menu designs for us to assess.

Marketing ROI Analysis

How can we gauge the return on investment of our Marketing expenditure? We would like teams of students to look into our different marketing pieces to better understand how we can track the impact that our marketing expenditure is having on the bottom line. Students with a strong business/ marketing background are ideal for this project.Students could focus on all or any of these areas:How to track and gauge the success and ROI of our existing marketing expenditure with partners such as Live Nation and Curling Canada.Track and gauge the impact and ROI of our social media expenditure.Track and gauge the impact and ROI of existing in-store marketing such as features and contests.