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Data visualization Data analysis Market research Competitive analysis Marketing strategySkills
target market demography research methodologies market research data analysis geographic information systems salesJus Fres Ltd is looking to expand its reach by strategically placing fresh juice vending machines in locations with high foot traffic and potential customer interest. The goal of this project is to identify optimal locations that align with the company's target market and maximize sales opportunities. Students will apply their knowledge of market research, data analysis, and geographic information systems (GIS) to assess various potential sites. They will consider factors such as demographic data, competitor presence, and accessibility. The project will involve analyzing existing data, conducting field research, and using mapping tools to visualize potential locations. By the end of the project, students will provide a comprehensive report with recommendations for the most promising sites for vending machine placement.
The deliverables for this project include locating, identify and secure a contract to place the vending machines, a detailed report and a presentation. The report should outline the research methodology, data analysis, and final recommendations for vending machine locations. Additionally, students will create a visual map highlighting the proposed sites. The presentation will summarize the findings and justify the chosen locations based on the data collected.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Fresh juice vending machine install and operate