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Griottes Polyglottes
Vancouver, British Columbia, Canada
IB
Ingrid Broussillon She / Her
Founder and Owner
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Data analysis Market research Competitive analysis Customer segmentation Social justice
Project scope
What is the main goal for this project?

Project has 2 parts

1- Create personnas and pain points that match the company's services,

2- Data entry in CRM - categorize clients, and connect them with the appropriate personnas. 


We would like to update our contact's information in our CRM system and create template emails to send to each category of contacts.

We also want to create personnas, determine their pain points and need then match then to our solutions.

Each contact would be matched with the appropriate personna, in order to comunicate with them through specific emails / newsleters that interest them and showing that the company cares and wants to stay connected with them.

The ultimate goal is to be more connected to our potential clients and to their needs in order offer them the best services, the best workshops they need, and ultimately rank them among the top best places to work for.


What tasks will learners need to complete to achieve the project goal?

- Data entry and CRM management

  • Analysing the existing data base
  • Make sure that we have the fieds necessary to categorise the contacts
  • Create new filed or remove unused ones


- Customer segmentation and persona creation

  • Market research about the pain points
  • Market reseach what are the solution they are looking fine


- Create and test templates emails for each category of clients

How will you support learners in completing the project?

Me and my PA will be available to assite, train and answer to any questions students might have about the project.

In term of tools:

Students will get access to canva, to my pictures and videos, and CRM tool

I may consider pay a subscrition for a tool that might be needed for the eproject.

What skills or technologies will help learners to complete the project?


In order to complete this project, students will have the skills for:


- Data entry and CRM management


- Customer segmentation and persona creation


- Email marketing and industry-specific knowledge


- Create template emails for different categories of contacts


- Test the template emails and ensure they are working effectively


- Communication and interpersonal skills


- Understanding of customer relationship management and the importance of data accuracy and email personalization

Supported causes
Reduced inequalities
About the company
  • https://www.griottespolyglottes.com/
  • 2 - 10 employees
  • Business services, Education, Hospital, health, wellness & medical, Individual & family services, Non-profit, philanthropic & civil society

Immigrants can face a lot of challenges when arriving to a new country, like difficulties to find a job, language barriers, selfconfidence, cultural differences, racism and even mental heatlh from lonelyness.

At Griottes Polyglottes we want to change the way EDI (Equity, Diversity & Inclusion) has been addressed to a more immersive, transformative, fun and impactful way.

And for that we use the power of improv combined with the theatre of the oppressed method.
The result? Enhanced creativity, communication, and confidence to tackle life's challenges head-on.

Our team-building workshops are a transformative journey for mainly immigrants and aim to:
- Empower to speak up against racism and promote cultural diversity
- Boost language confidence for French and English learners.
- Build your confidence for public speaking or job interviews.
- (Soon) Improve mental health due to lonelyless and pressure to find a job

We offer our services to corporations with culturally diverse teams (immigrants from diverse cultures), and who are driven by social changes.
Through our non-profit we serve schools, and organisations that support newcomers and immigrants.

A little more about our story:
We started in 2018 as a side business with a simple goal: to help immigrants gain confidence speaking French and English and go fearless in job interviews or meetings.
We wanted to make it fun, engaging and highly interactive, so we turned to Ingrid's passion for improvisation, role playing and theatre games as the foundation of our teaching approach
These activities not only make learning enjoyable but also bring essential communication and collaboration skills in a lively and dynamic manner.
After witnessing the positive impacts of our workshops on participants, our clients requested more sessions using our methodology.
Therefore we’ve developped what we have today as the Social Impact team building workshops.
Alongside this, we established a non-profit organization to help businesses double their social impact by sponsoring schools or other non-profits..