items_header

Open projects

Projects available to all portals

Athabasca District Ag Society
Athabasca, Alberta, Canada
AA
Event Coordinator
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Market research Digital marketing Market expansion Volunteer organizing Social media marketing
Skills
marketing strategies target audience key performance indicators (kpis) marketing community outreach marketing planning selling techniques data analysis research
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive marketing plan for the Athabasca District Ag Society that focuses on unpaid marketing reach. This will involve understanding the organization's mission, target audience, and unique selling points, as well as developing strategies to increase visibility and engagement without relying on paid advertising.

What tasks will learners need to complete to achieve the project goal?


- Research and analysis of the Athabasca District Ag Society's current marketing efforts and target audience.


- Development of a marketing strategy that includes social media, community outreach, and partnerships to increase unpaid marketing reach.


- Creation of a content calendar and plan for regular, engaging, and relevant content.


- Identification of key performance indicators (KPIs) to measure the success of the marketing plan.


- Testing and refining of the marketing strategies based on feedback and data analysis.


- Presentation of the finalized marketing plan to the Athabasca District Ag Society board.



Final deliverables:


- A comprehensive marketing plan document outlining the strategies, tactics, and KPIs.


- A presentation summarizing the key points of the marketing plan and its potential impact.


How will you support learners in completing the project?

We are available by phone and email, we will provide all resources needed to a successful project, many board members are business owners and can lend support and expertise.

About the company

A group of volunteers feeling compelled to provide betterment in their community of agriculture establish an organization. On December 21, 1949 the Province of Alberta issued the original Certificate of Organization to “Athabasca District Agricultural Society”. This is our legal registered name. We are to use this legal entity on all correspondence and financial information.

In June 1952 the Athabasca District Agricultural Society was charted by law under the authority of the Agriculture Societies Act of Alberta and will be governed by the following regulations (Athabasca Agricultural Society By-Laws) in compliance with the Agriculture Societies Act of Alberta.