CogniCo AI Consulting is seeking UI/UX design students to enhance the usability and user experience of its digital platforms, including the website, resource hubs, and client-facing tools. The project aims to identify and address usability pain points, accessibility issues, and design gaps through comprehensive design audits. Students will apply human-centered design principles to develop detailed personas and map user journeys, focusing on the diverse audiences of CogniCo, such as nonprofits, small businesses, and startups. By restructuring the information architecture, the project seeks to improve navigation and user engagement, ultimately enhancing the overall user satisfaction of CogniCo's platforms. This initiative offers students a unique opportunity to work at the intersection of technology, design, and social impact, contributing to the growth of a mission-driven AI consulting brand.

The project will result in several key deliverables, including a comprehensive UI/UX Audit Report that identifies design gaps, accessibility concerns, and usability challenges. Students will also develop personas and journey maps to visualize key user types and their interactions with CogniCo platforms. Additionally, a revised information architecture will be provided, optimizing navigation structures and content flow for improved usability. Optional wireframes or prototypes may be created to suggest improved layouts or design components. Finally, a presentation will summarize the findings, design recommendations, and implementation strategies.