Empower Learning Solutions is considering expanding its service offerings to include the creation and hosting of custom e-learning courses for businesses. The goal of this project is to evaluate the feasibility and profitability of this expansion. The project will involve assessing market demand for custom e-learning solutions hosted on Empower Learning Solutions' Learning Management System (LMS), analyzing the competitive landscape, and developing pricing strategies. By understanding these factors, Empower Learning Solutions aims to determine if this new service aligns with the needs of potential clients and how to stay competitive with other businesses offering a similar service. The project will provide valuable insights into whether this expansion could enhance the company's service portfolio and contribute to its growth.

Key Objectives:

Market Research:

• Identify the target audience (e.g. SMEs, nonprofits, regulated industries, Ontario municipal governments).
• Assess demand for custom online training solutions in Ontario.
• Understand common needs, pain points, and budget ranges of businesses seeking custom training.

Competitive Analysis:

• Identify key competitors offering custom course creation and LMS hosting.
• Compare their service models, pricing structures, turnaround times, and value propositions.
• Benchmark against industry leaders and boutique providers.

Financial Viability:

• Calculate costs involved in course development (instructional design, authoring, QA).
• Develop pricing models and scenarios for ROI, break-even, and long-term profitability.

Go-to-Market Plan:

• Identify marketing channels, messaging, and packages to promote this new offer.
• Determine sales strategy (direct outreach, partnerships, digital marketing, social media marketing — which socials to use, etc.).