Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The project's main goal is to research and identify current market demand for brand integration in independent films for small and medium-sized companies. The learners will then prepare a marketing pitch and prospect list of businesses likely to consider brand integration in independent films. This will involve several different steps for the students, including:
- Researching the current market for independent filmmakers and their brand integration opportunities.
- Identifying small and medium-sized companies likely to consider brand integration in independent films.
- Developing a marketing pitch for brand integration opportunities to present to potential businesses.
- Creating a prospect list of CEOs and marketing managers at businesses that would benefit from brand integration and might be interested in brand integration in independent films.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive report on the current market for independent filmmakers and brand integration opportunities.
- A marketing pitch targeting small and medium-sized companies for brand integration in independent films.
- A prospect list of CEOs and marketing managers at businesses interested in brand integration opportunities in independent films.
Final deliverables:
- All source materials used for research and analysis.
- A written report explaining the research process and outcomes.
- A marketing pitch presentation for potential businesses interested in brand integration opportunities.
- What is the main goal for this project?
-
The project's main goal is to research and identify current market demand for brand integration in independent films for small and medium-sized companies. The learners will then prepare a marketing pitch and prospect list of businesses likely to consider brand integration in independent films. This will involve several different steps for the students, including:
- Researching the current market for independent filmmakers and their brand integration opportunities.
- Identifying small and medium-sized companies likely to consider brand integration in independent films.
- Developing a marketing pitch for brand integration opportunities to present to potential businesses.
- Creating a prospect list of CEOs and marketing managers at businesses that would benefit from brand integration and might be interested in brand integration in independent films.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive report on the current market for independent filmmakers and brand integration opportunities.
- A marketing pitch targeting small and medium-sized companies for brand integration in independent films.
- A prospect list of CEOs and marketing managers at businesses interested in brand integration opportunities in independent films.
Final deliverables:
- All source materials used for research and analysis.
- A written report explaining the research process and outcomes.
- A marketing pitch presentation for potential businesses interested in brand integration opportunities.
- How will you support learners in completing the project?
-
The company CEO will familiarize students with Van Camp Studios’ goals, brand voice, film genres, and pitch strategy. He will be available to meet with students, answer questions, and give direction.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Marketing strategy and pitch development.
- Understanding of independent film industry and brand integration opportunities.
- Communication and presentation skills.
Nice to haves for students include:
- Experience in film industry marketing.
- Knowledge of brand integration and product placement.
About the company
- https://silverbackgrp.com
- 0 - 1 employees
- Entertainment, Media & production
Van Camp Studios is an independent film studio in Walled Lake, Michigan.