Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project goal is to strategically position DansFarmaRoot's DFEnergy sachets as the premier healthyenergy solution for health enthusiasts, students, athletes , e sport gamers. and anyone who wants to consume a healthy energy drink, with ginseng as its main ingredient, no caffeine and no sugar.
Leverage innovative branding and marketing strategies to cultivate a vibrant and dynamic brand personality, emphasizing the natural benefits of Canadian ginseng.
The objective is to boost brand recognition, engage effectively with our target market, and ultimately drive increased sales by highlighting DFEnergy's unique qualities within the competitive energy drink market.
- What tasks will learners need to complete to achieve the project goal?
-
Segmentation and Targeting: Identify and understand the target market, tailoring marketing strategies accordingly.
Promotions: Develop creative and effective promotional campaigns both online and offline.
Brand Positioning: Define a unique and compelling position for DFEnergy in the market.
Visual Identity: Design a visually appealing logo and branding materials.
Social Media Management: Effectively utilize platforms like Instagram, TikTok, and Snapchat for targeted marketing.
Influencer Collaboration: Develop partnerships with university influencers to amplify brand reach.
Content Creation: Craft a compelling narrative around DFEnergy to resonate with the university audience.
Visual Content: Create engaging visuals and content for online platforms.
Sales and Promotion:
Product Sampling: Devise strategies for distributing DFEnergy sachet samples on campuses.
Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the success of marketing efforts.
Data Analysis: Analyze market data and feedback to refine strategies and campaigns.
Communication:
Copywriting: Develop compelling and persuasive copy for promotional materials.
Presentation Skills: Clearly communicate branding and marketing strategies to stakeholders.
Innovative Thinking: Generate creative ideas for promotional campaigns and branding initiatives.
Design Thinking: Apply a design-oriented approach to problem-solving.
- What is the main goal for this project?
-
Project goal is to strategically position DansFarmaRoot's DFEnergy sachets as the premier healthyenergy solution for health enthusiasts, students, athletes , e sport gamers. and anyone who wants to consume a healthy energy drink, with ginseng as its main ingredient, no caffeine and no sugar.
Leverage innovative branding and marketing strategies to cultivate a vibrant and dynamic brand personality, emphasizing the natural benefits of Canadian ginseng.
The objective is to boost brand recognition, engage effectively with our target market, and ultimately drive increased sales by highlighting DFEnergy's unique qualities within the competitive energy drink market.
- What tasks will learners need to complete to achieve the project goal?
-
Segmentation and Targeting: Identify and understand the target market, tailoring marketing strategies accordingly.
Promotions: Develop creative and effective promotional campaigns both online and offline.
Brand Positioning: Define a unique and compelling position for DFEnergy in the market.
Visual Identity: Design a visually appealing logo and branding materials.
Social Media Management: Effectively utilize platforms like Instagram, TikTok, and Snapchat for targeted marketing.
Influencer Collaboration: Develop partnerships with university influencers to amplify brand reach.
Content Creation: Craft a compelling narrative around DFEnergy to resonate with the university audience.
Visual Content: Create engaging visuals and content for online platforms.
Sales and Promotion:
Product Sampling: Devise strategies for distributing DFEnergy sachet samples on campuses.
Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the success of marketing efforts.
Data Analysis: Analyze market data and feedback to refine strategies and campaigns.
Communication:
Copywriting: Develop compelling and persuasive copy for promotional materials.
Presentation Skills: Clearly communicate branding and marketing strategies to stakeholders.
Innovative Thinking: Generate creative ideas for promotional campaigns and branding initiatives.
Design Thinking: Apply a design-oriented approach to problem-solving.
- How will you support learners in completing the project?
-
Provide Comprehensive Information:
Share detailed information about DFEnergy, including its formulation, benefits, and market positioning.
Offer insights into the company's mission, vision, and values.
Engage with Students:
Participate in sessions or webinars where students can interact with key stakeholders within DansFarmaRoot.
Be available for Q&A sessions to address students' queries and provide real-world perspectives.
Data Sharing:
Share relevant data related to past financial performance, market research, and sales projections.
Provide access to any existing reports or studies that can aid students in their analysis.
Access to Decision-Makers:
Arrange virtual or in-person meetings with decision-makers within DansFarmaRoot.
Allow students to interview key personnel for a deeper understanding of the company's goals.
Branding Support:
Share branding guidelines and materials that students can use for creating marketing and branding strategies.
Offer feedback on proposed branding initiatives.
Supported causes
About the company
- https://www.DansFarmaRoot.com
- 2 - 10 employees
- Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business
We are an exciting new Canadian health and wellness brand. We have exclusive access to Canada's largest supply to one of the worlds most potent adaptogens, that helps fight both internal and physical stress, Canadian Ginseng plus the calming powers of CBD. We are targeting the following markets in 2024, Canada, US and European markets for our Ginseng / CBD adaptogen drink.
Ginseng’s active ingredient is ginsenoside known to boost energy, regulate blood sugar levels, promote immunity and improve focus.
Ginseng has been used for centuries in Traditional Chinese medicine and Native North American indigenous cultures to boost energy, regulate blood sugar levels, promote immunity, improve focus and improve sexual performance.
Our company:
We have exclusive access to the worlds best Canadian ginseng farm as well one of Canada's top R&D and nutraceutical manufactures. A perfect combination of farm and science.
With our ginseng roots, we produce ginseng powder, ginseng soft gel capsules and ginseng liquid sachets under our brand name “Dansfarmaroot” brand,
We manufacture the processed products at Nutralab which is cGMP, USFDA and Health Canada approved and also manufactures for some of Canada’s largest retailers.
Our DFEnergy liquid sachets won “Top 10” new products, the first place awarded by the voting board of Grocery Canada in 2022.
Students, we are excited for you to help us grow and join us on our journey of spreading the word on health and wellness through DansFarmaroot ginseng products. A proudly Canadian company.