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NPE Marketing
Houston, Texas, United States
Nolan Pflug
Owner
2
Preferred learners
  • United States
  • Academic experience
Categories
Business strategy Market research Sales strategy
Project scope
What is the main goal for this project?

Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience.

This will involve several different steps for the students, including:

  • Identify key contacts
  • Write and plan what our message is
  • Create a guide to help us find new clients

Bonus steps in the process would also include:

  • Building a script for our sales team to use


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Identifying new potential accounts that align with our current customer base.
  • Compiling relevant market information.
  • Building a customizable outreach script.
  • Creating a simple tracking framework, including metrics, for measuring outreach success.

Bonus steps would include:

  • Custom material for us to use later on

Final deliverables should include

  • The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations to increase sales conversions.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Working with project manager directly
  • Having meetings where we can change the tasks if needed
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Understanding of adobe
  • Research
  • Branding
  • Graphic design.

Nice to haves:

  • Data analysis

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

We provide our customers with the highest quality of service in all of their nonprofit and for profit needs. Everything from Fundraising to Website Development to Specialized Consulting. Our goal is to give every organization the ability to grow their influence to make an impact.