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Market research Customer segmentation Digital marketing Event planning Marketing strategySkills
strategy development business directory marketing strategies marketing selling techniques salesMaster Griot Publishing Inc. is gearing up for the Buy Black Marathon, a sales event spanning Black Friday week through Giving Tuesday. The goal of this project is to support the event by developing a comprehensive strategy that enhances engagement with black-owned businesses and their customers. The project involves creating a database of black business directories and black producers, which will serve as a foundation for targeted marketing efforts. Additionally, the project aims to devise a detailed event plan/manual that outlines how to effectively market to these directories, encouraging them to purchase four-hour sales blocks. The project will also explore virtual selling platforms and strategies to optimize customer interaction, drawing inspiration from successful models like QVC but tailored for black-owned businesses.
- A comprehensive database of black business directories and black producers.
- A detailed event plan/manual for the Buy Black Marathon, including marketing strategies targeting black business directories.
- Recommendations for virtual selling platforms and customer interaction strategies, inspired by successful models like QVC, but customized for black-owned businesses.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Master Griot Publishing is an innovative emerging market publishing syndicate that constructs frameworks, business and revenue systems, pathways, and marketing for the publishing of griot/legacy storytelling works, events, programs, and media.