The project aims to support Fem Entity's growth by enhancing its social media presence and coordinating programming for the Healthcare Founders Club. The primary goal is to create a cohesive social media strategy that aligns with Fem Entity's mission and engages its target audience effectively. Learners will apply their classroom knowledge of digital marketing and event management to develop content that resonates with the healthcare community. The project involves creating and scheduling engaging content across various social media platforms, fostering audience interaction, and assisting in the planning and execution of virtual events. By focusing on these tasks, the project seeks to increase brand awareness and community engagement, ultimately contributing to Fem Entity's growth in the healthcare sector.

The deliverables for this project include a comprehensive social media content calendar, a series of scheduled posts tailored to Fem Entity's audience, and a report on audience engagement metrics. Additionally, learners will assist in organizing and executing at least one virtual event for the Healthcare Founders Club, providing a detailed event plan and post-event analysis. These deliverables will demonstrate the learners' ability to apply digital marketing strategies and event management skills effectively.