Project scope
Categories
Digital marketing Lead generation Marketing strategy Social media marketingSkills
multi-channel strategies social media content creation branding campaigns google analytics go-to-market strategy digital brand engagement social media brandingEmma Advisor is seeking support to design and launch a grassroots digital outreach campaign to build our early user waitlist to use Emma. Students will gain hands-on experience helping launch an AI-powered career advising tool aimed at expanding opportunity for students nationwide.
We’re preparing to launch our MVP in the next two months. This project will help us build a beta-testing community and gather meaningful feedback to refine our product.
Project Goals:
Generate early sign-ups from college students who will test and provide feedback on Emma Advisor’s MVP.
This project is ideal for those interested in digital marketing, user engagement, and startup strategy.
- Audit our current landing page and suggest improvements to maximize conversion.
- Identify target communities (e.g., Reddit threads, Discord groups, TikTok, Facebook groups, college subreddits) for outreach.
- Design and test messaging campaigns to drive traffic to the waitlist (e.g., scripts, graphics, UTM tracking).
- Propose a campaign rollout calendar and student ambassador/influencer strategy.
- Deliver a final outreach playbook including channels, post copy, metrics tracked, and next steps.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Emma Advisor is developing an AI-powered app to help every undergraduate student in the U.S.—no matter their background—land a job they love after graduation with hyper-personalized career guidance, mentorship, and resources.