

Project scope
Categories
Data modelling Environmental sustainability Copy writing Social media marketing Marketing analyticsSkills
media strategy corporate social responsibility leadership team building problem solvingNOTE: Students & Instructors are encouraged to read & review our AFAQs.
Scope:
- Designing and implement a corporate social media strategy for 2022 and beyond.
- Project success is measured around planned and proposed tangible measures of a successful strategy to be compared with actual outcomes.
- Use course syllabus and integrate with project to ensure student team gains value from the journey with sponsor.
- In this project journey, you will be coached, mentored and expected to deliver with skills you could leverage in the real world for your post-graduation employment success. Leadership, Team Building + Engagement, as well as Problem Solving Skills will be the expected value to be gained from this project journey.
- The project can expect to last and be completed within a 3-4 month window.
Later
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About the company
As a business process improvement coach & consultant I worked with several corporations in different continents over 31 years. After a successful 6-year work experience at General Electric Corporation, I founded my company in 2000, and have been fortunate to successfully deliver in a variety of industries such as manufacturing, technology, transactional as well as service type environments. Having published scientific & technical articles, including authoring 5 US patents I released my book on Lean Six Sigma in 2011. I converse reasonably in Dutch, and Spanish, the skills of which I acquired during my consulting times. To date, the total annualized direct customer benefits have accrued to several hundreds of millions of dollars across the globe in more than 20 years. I enjoy outdoor activities, and meeting people. I am thankful to my mentor (s), past employers, and my professional network members without which most achievements would have been impossible.