Facebook Ad Campaign for Glomacs Institute

Glomacs Institute specializes in professional training programs in AI Product Management, Project Management, Data Science, and Cybersecurity. We're looking to expand our online presence and increase enrollment in our courses through targeted Facebook advertising. We would like to collaborate with a student for a 10-week internship to develop and implement Facebook ad campaigns promoting our training programs. This will involve several different steps for the students, including: Familiarizing themselves with Glomacs Institute's course offerings, target audience, and unique value propositions Researching and analyzing our competitors in the tech education space Creating compelling ad copy and visuals for Facebook campaigns Setting up audience targeting parameters for each course offering Implementing and managing Facebook ad campaigns with appropriate budget allocation Monitoring campaign performance and making data-driven optimizations Bonus steps in the process would also include: Creating a remarketing strategy for website visitors Developing a comprehensive social media content calendar Analyzing conversion data to improve ad performance