Good Rising Honey seeks to enhance its digital presence and effectively engage with its audience through a well-structured digital communications and marketing strategy. The primary goal is to build brand awareness, expand their subscription service, and foster ongoing engagement via the Hive Tracker platform. This project will allow learners to apply their knowledge of digital marketing, social media strategies, and content creation to develop a comprehensive plan that aligns with Good Rising Honey's objectives. The project will involve analyzing current digital marketing trends, identifying target audiences, and proposing innovative strategies to increase brand visibility and customer interaction. By focusing on these elements, the project aims to create a cohesive strategy that leverages digital channels to achieve measurable growth and engagement.

The project deliverables will include a detailed digital marketing strategy document outlining key objectives, target audience profiles, and proposed tactics for brand awareness and engagement. Additionally, learners will create a monthly newsletter, a content calendar for social media and email marketing, along with sample content pieces. A presentation summarizing the strategy and expected outcomes will also be prepared to showcase the proposed plan to Good Rising Honey's stakeholders. These deliverables will provide a clear roadmap for implementing the digital marketing strategy effectively.