Preferred learners
- United States
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
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The main goal of this project is to develop a comprehensive social media strategy for Ella & Iris Home that will help the company increase its reach and engagement with its target audience. This will involve several different steps for the students, including:
- Analyzing the current social media landscape and identifying potential opportunities for Ella & Iris Home.
- Developing a content strategy that aligns with the company's goals and objectives.
- Creating a social media calendar to plan and schedule content.
- Creating engaging content for the company's social media accounts.
- Monitoring and analyzing the performance of the content.
- Identifying areas for improvement and making recommendations.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should demonstrate:
- Understanding of the current social media landscape and potential opportunities for Ella & Iris Home.
- Ability to create a content strategy that aligns with the company's goals and objectives.
- Ability to create a social media calendar to plan and schedule content.
- Ability to create engaging content for the company's social media accounts.
- Ability to monitor and analyze the performance of the content.
Final deliverables should include:
- A comprehensive social media strategy document.
- A social media calendar.
- Engaging content for the company's social media accounts.
- A report on the performance of the content.
- Recommendations for improvement.
- What is the main goal for this project?
-
The main goal of this project is to develop a comprehensive social media strategy for Ella & Iris Home that will help the company increase its reach and engagement with its target audience. This will involve several different steps for the students, including:
- Analyzing the current social media landscape and identifying potential opportunities for Ella & Iris Home.
- Developing a content strategy that aligns with the company's goals and objectives.
- Creating a social media calendar to plan and schedule content.
- Creating engaging content for the company's social media accounts.
- Monitoring and analyzing the performance of the content.
- Identifying areas for improvement and making recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the current social media landscape and potential opportunities for Ella & Iris Home.
- Ability to create a content strategy that aligns with the company's goals and objectives.
- Ability to create a social media calendar to plan and schedule content.
- Ability to create engaging content for the company's social media accounts.
- Ability to monitor and analyze the performance of the content.
Final deliverables should include:
- A comprehensive social media strategy document.
- A social media calendar.
- Engaging content for the company's social media accounts.
- A report on the performance of the content.
- Recommendations for improvement.
- How will you support learners in completing the project?
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- Access to tools and technology
- Access to data
- Opportunity to learn from my advisors
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media platforms and strategies.
- Content creation and marketing.
- Analytical and data-driven approaches to social media.
- Digital marketing and analytics.
Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.ellaandiris.com
- Consumer goods & services
An e-commerce home fragrance and decor brand tat focuses on mental health and wellness.