Hidden Gemz is seeking a creative team of learners to develop a series of social media ad campaigns that capture the essence of exploring a city with a sense of wonder and excitement. The goal is to create ads that evoke feelings of nostalgia and romance, similar to catching up with a new friend or experiencing a memorable date night. These campaigns will be shared across platforms such as Instagram, TikTok, and YouTube Shorts. The project provides an opportunity for students to apply their knowledge of digital marketing, storytelling, and content creation to craft compelling narratives that resonate with Hidden Gemz target audience. The challenge is to balance creativity with strategic marketing to ensure the ads are both engaging and effective in promoting the brand's experiences.

The project deliverables include a series of short video ads, each tailored for Instagram, TikTok, and YouTube Shorts. Additionally, students will provide a brief report outlining the creative process, target audience analysis, and the rationale behind their chosen themes and storytelling techniques. The final deliverables that would be posted as a ready to use content should demonstrate an understanding of platform-specific content strategies and audience engagement tactics.