Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project Goal:
To develop a comprehensive digital marketing and social media strategy for Nextpeer's pre-launch phase, building brand awareness, attracting target audiences, and generating excitement for the upcoming platform launch.
Project Context:
Nextpeer is a mental health support platform currently in the pre-launch phase. We are seeking learners to develop a strategic roadmap for our digital marketing and social media presence, laying the groundwork for a successful launch and future growth.
Project Activities:
Target Audience Analysis:
- Research and define Nextpeer's ideal user personas, considering demographics, challenges, and preferred communication channels.
- Analyze competitor messaging and target audiences to identify potential differentiation opportunities.
Social Media Platform Selection:
- Evaluate relevant social media platforms (e.g., Instagram, Twitter, Facebook) based on user demographics, content formats, and potential engagement levels.
- Recommend optimal platforms for reaching the target audience and achieving marketing objectives.
Content Strategy Development:
- Define overarching content themes and messaging aligned with Nextpeer's brand values and target audience needs.
- Develop engaging content formats (e.g., infographics, short videos, user stories) to raise awareness and generate interest.
- Create a pre-launch content calendar outlining publishing frequency and platform distribution strategies.
Community Building Activities
- Recommend strategies for cultivating online communities on chosen platforms before launch.
- Propose tactics for encouraging user interaction, building anticipation, and collecting valuable pre-launch feedback.
Pre-Launch Measurement & Tracking
- Define key performance indicators (KPIs) to track the effectiveness of pre-launch marketing and social media activities.
- Recommend tools and strategies for monitoring engagement, reach, and website traffic metrics.
- Provide regular progress reports with data-driven insights and recommendations for improvement.
- What tasks will learners need to complete to achieve the project goal?
-
Deliverables:
- Comprehensive Digital Marketing & Social Media Strategy Report: A detailed document outlining target audience analysis, platform selection, content strategy, community building activities, (optional) paid advertising exploration, measurement plan, and budget recommendations.
- Engaging Presentation: A 10-minute presentation summarizing key findings, proposed strategies, and anticipated impact for the Nextpeer team.
- What is the main goal for this project?
-
Project Goal:
To develop a comprehensive digital marketing and social media strategy for Nextpeer's pre-launch phase, building brand awareness, attracting target audiences, and generating excitement for the upcoming platform launch.
Project Context:
Nextpeer is a mental health support platform currently in the pre-launch phase. We are seeking learners to develop a strategic roadmap for our digital marketing and social media presence, laying the groundwork for a successful launch and future growth.
Project Activities:
Target Audience Analysis:
- Research and define Nextpeer's ideal user personas, considering demographics, challenges, and preferred communication channels.
- Analyze competitor messaging and target audiences to identify potential differentiation opportunities.
Social Media Platform Selection:
- Evaluate relevant social media platforms (e.g., Instagram, Twitter, Facebook) based on user demographics, content formats, and potential engagement levels.
- Recommend optimal platforms for reaching the target audience and achieving marketing objectives.
Content Strategy Development:
- Define overarching content themes and messaging aligned with Nextpeer's brand values and target audience needs.
- Develop engaging content formats (e.g., infographics, short videos, user stories) to raise awareness and generate interest.
- Create a pre-launch content calendar outlining publishing frequency and platform distribution strategies.
Community Building Activities
- Recommend strategies for cultivating online communities on chosen platforms before launch.
- Propose tactics for encouraging user interaction, building anticipation, and collecting valuable pre-launch feedback.
Pre-Launch Measurement & Tracking
- Define key performance indicators (KPIs) to track the effectiveness of pre-launch marketing and social media activities.
- Recommend tools and strategies for monitoring engagement, reach, and website traffic metrics.
- Provide regular progress reports with data-driven insights and recommendations for improvement.
- What tasks will learners need to complete to achieve the project goal?
-
Deliverables:
- Comprehensive Digital Marketing & Social Media Strategy Report: A detailed document outlining target audience analysis, platform selection, content strategy, community building activities, (optional) paid advertising exploration, measurement plan, and budget recommendations.
- Engaging Presentation: A 10-minute presentation summarizing key findings, proposed strategies, and anticipated impact for the Nextpeer team.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our website, products and services
- Our current understanding of our website’s accessibility features
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://nextpeer.co
- 2 - 10 employees
- Hospital, health, wellness & medical, Technology
Nextpeer is a virtual/IRL group therapy for anyone navigating mental health issues or life transitions. Founded on the principle that no one should navigate their mental health path alone, Nextpeer emerged as a platform for those seeking for healing.
We call it Nextpeer
"Next" suggesting a forward-looking approach, taking the next step towards improved mental well-being through connection and support.
And
"Peer" representing the human connection.